About Silvi

Silvi Crawford is the founder of Simplifi. She is passionate about helping small businesses succeed - and is driven by applying her 'big business' experience to the small-scale, local environment. She believes in creative work-life balance and enabling people to streamline 'work' to ensure she and others can focus on family, friends and enjoying life!

Brand South Australia to reflect your local focus

By | 2018-02-05T01:13:29+00:00 January 8th, 2018|Local Marketing, Marketing, Promotions, Sales, Small business|

I'm South Australian - and proud. Why not join in and use the effective and strong Brand South Australia? There are some great brand-building reasons for highlighting your business' local focus. The SA Brand has been around for a few years now, and I'm noticing more frequent use [...]

Shop Small campaign for small or big business?

By | 2018-02-05T10:20:46+00:00 January 3rd, 2018|Local Marketing, Marketing, Small business|

The Shop Small campaign gained strong publicity through its innovative launch this a few years ago at the Bondi outdoor ocean swimming pool. It has now become a seemingly annual event - usually held in November in Australia. It's a terrific initiative for small businesses but is [...]