Search Engine Optimisation (SEO).
We know we need it. Without it, nobody will see our website. That if we get it wrong and Google penalises our site, we know it could be devastating for our business. We know that we can’t do it ourselves.
But, what does it really mean, and how can we hold our service providers to account?
Simplifi SEO – Report and Support provides you with the understanding of how Google is perceiving your digital activity, and what activities you can do – and/or ask your service providers to do, to have a positive impact on your Search Engine Ranking.
While technically, Google is an inanimate machine – it doesn’t think so. This means that while there are some concessions we need to make for the fact that it is a machine, it can throw a tantrum of catastrophic (to your business) proportions. It doesn’t like to be treated a machine, which means it doesn’t like to be tricked.
In Marketing terms, the Google Algorithm refers to the mystical formula created and owned by Google that works out where your website pages (which includes Blog Posts and news articles) will be listed in any given search. Nobody actually knows it, but there are some people out there who spend their lives trying to figure it out. It is also constantly evolving, which makes things even trickier.
* Note: starts from $200 +GST per month (minimum spend $2400 +GST), for quarterly mentoring. Monthly mentoring is available for $400 +GST per month (minimum spend $4800 +GST). Should you wish to package some additional activities please contact us and we’ll give you a quote to think about.