Two meetings (1-2hrs each) to discuss business goals and strategy. This covers the “7 ‘P’s’ of Marketing: Product, Process, Place, Price, Promotion, Physical Evidence and People”. This includes collation of all customer facing material (brochures, proposals and letters, quotes and invoice templates, social media, website, customer management processes, style guides (formal or informal). We’ll also review back office processes and systems such as Sales Pipeline management and Operations Management. We gain an understanding of your target markets and what motivates them into action. In addition, we assist in some general market research to better understand competitors, economic factors and budgets for your main business stream. Previous results are drawn from your existing marketing efforts and data is drawn from other sources available to us.