About Silvi

Silvi Crawford is the Founder & Chief Marketer at Simplifi. She is passionate about helping small businesses succeed - and is driven by applying her 'big business' experience to the small-scale, local environment. She believes in creative work-life balance and enabling people to streamline 'work' to ensure she and others can focus on family, friends and enjoying life!

ServiceM8 13 Launch – Major enhancements across the board

By |2025-03-23T16:00:57+10:30September 20th, 2024|ServiceM8, Small business, Videos, Work-life balance|

ServiceM8 13.0 ServiceM8 Update Day Today, ServiceM8 held their annual launch event. Did you catch it?!?! ServiceM8 13 We're keen to update you on the new changes to ServiceM8 and give you our first impressions. We're STOKED!! We can't wait to help you better streamline ServiceM8 within your businesses. There are major enhancements across the board - that are sure to enhance the way you do business.  Proposals - Create Templates, Letterhead Improvements, and the ability to use it in the App Branded SMS now included on Premium plan too! Multi Day Bookings - Now visible [...]

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ServiceM8 11.0 – Updates take functionality to the next level

By |2023-05-15T09:49:17+09:30September 20th, 2022|ServiceM8, Small business, Work-life balance|

We're keen to update you on the new changes to ServiceM8 - the 2022 Updates take functionality to the next level! ServiceM8 11.0 We're impressed by the improvements and believe they'll help many of you better streamline ServiceM8 for your businesses. Although there are not too many totally new concepts, they have now stepped up some really critical functions and turned them from 'workable' to 'awesome'. Job Card Improvements Dispatch Board Improvements Bundles Time Tracking & Billable Time More on the Update Job Card Improvements. [...]

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Brand South Australia to reflect your local focus

By |2019-10-29T14:03:52+10:30January 8th, 2018|Local Marketing, Marketing, Promotions, Sales, Small business|

I'm South Australian - and proud. Why not join in and use the effective and strong Brand South Australia? There are some great brand-building reasons for highlighting your business' local focus. The SA Brand has been around for a few years now, and I'm noticing more frequent use of the logo. Have you? If you run a small business and want to strengthen your position as a locally-focused business, then consider jumping on board too. Using the Brand South Australia logo The Brand South Australia website outlines a few restrictions on the use of the logo and you first [...]

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Shop Small campaign for small or big business?

By |2019-10-29T14:05:16+10:30January 3rd, 2018|Local Marketing, Marketing, Small business|

The Shop Small campaign gained strong publicity through its innovative launch this a few years ago at the Bondi outdoor ocean swimming pool. It has now become a seemingly annual event - usually held in November in Australia. It's a terrific initiative for small businesses but is driven by one of the world's biggest - American Express. Small businesses can register during November and promote their business online - providing great exposure to the customers who search for local shops and businesses to support. There's just one catch - you need to be an American Express merchant (and [...]

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