About Silvi

Silvi Crawford is the Founder & Chief Marketer at Simplifi. She is passionate about helping small businesses succeed - and is driven by applying her 'big business' experience to the small-scale, local environment. She believes in creative work-life balance and enabling people to streamline 'work' to ensure she and others can focus on family, friends and enjoying life!

ServiceM8 11.0 – Updates take functionality to the next level

By |2023-05-15T09:49:17+09:30September 20th, 2022|ServiceM8, Small business, Work-life balance|

We're keen to update you on the new changes to ServiceM8 - the 2022 Updates take functionality to the next level! ServiceM8 11.0 We're impressed by the improvements and believe they'll help many of you better streamline ServiceM8 for your businesses. Although there are not too many totally [...]

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Brand South Australia to reflect your local focus

By |2019-10-29T14:03:52+10:30January 8th, 2018|Local Marketing, Marketing, Promotions, Sales, Small business|

I'm South Australian - and proud. Why not join in and use the effective and strong Brand South Australia? There are some great brand-building reasons for highlighting your business' local focus. The SA Brand has been around for a few years now, and I'm noticing more frequent use [...]

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Shop Small campaign for small or big business?

By |2019-10-29T14:05:16+10:30January 3rd, 2018|Local Marketing, Marketing, Small business|

The Shop Small campaign gained strong publicity through its innovative launch this a few years ago at the Bondi outdoor ocean swimming pool. It has now become a seemingly annual event - usually held in November in Australia. It's a terrific initiative for small businesses but is [...]

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