The Shop Small campaign gained strong publicity through its innovative launch this a few years ago at the Bondi outdoor ocean swimming pool. It has now become a seemingly annual event - usually held in November in Australia. It's a terrific initiative for small businesses but is driven by one of the world's biggest - American Express. Small businesses can register during November and promote their business online - providing great exposure to the customers who search for local shops and businesses to support. There's just one catch - you need to be an American Express merchant (and [...]