I was chatting with Dad a little while ago, and asked him why, after growing up on the farm, and spending so much time with him working hard with the animals and machinery, did I have such a limited knowledge of mechanics…. Dad started giggling… until he realised I was serious! “Oh! You’re serious?” he asked. “Ah…. you can’t learn much about diesel and oil when all you ever did was sit in the paddock and make daisy chains!!” Your website is usually the biggest asset in your business’ marketing toolkit. Like all the other assets that your business [...]

“Dress for the job you want, not the job you have”. Whether you’re a fan of Picture Perfect or 30 Rock, you’d have to have lived under a rock not to have heard that quote somewhere. Your website provides your customers’ their first impressions of your business. What does your website tell your future customers? An awesome website is the centrepiece of your business and customer experience. We learn about your business so we can make sure your website is consistent with your business goals. Not only should it be representative of your brand, it should also be functional, [...]