Sales and marketing are an important part of business. Some even call it a “necessary evil”! Has your brand developed over time? Are you constantly adding new tools to your toolkit? Are all of your customer interactions working well together? Inconsistency in your brand or communication style can be detrimental to your overall effort. One analogy a past boss of mine used was a team tug of war. When everyone is doing their job, and working together, there is a great chance of success. But when one person is out of synch it’s much harder for the [...]

As Small Business owners, we know there are always 50,000 things pulling us in every direction, constantly. We know your focus is on the operational side of your business. You likely have a strategy and some plans in place that are helping you to guide you to where you want to be operationally. You may also put some effort into collecting money, because that’s pretty important, too! But what about your marketing? Afterall, no one started a business so they could do some marketing!! Except us, maybe!!! Don't wing it. We’re experts at strategy development and a [...]

When you think of “email marketing”, I bet you think of the copious amounts of spam you received that never gets opened. It’s the reason you don’t enter competitions. Or maybe you even have a secondary email account to deal with it all!! Email is the one component of digital marketing where you have control over who sees your business, and how often. With email, you know it will at least get to your audience’s inbox. The next part of the trick is to create emails that your customers want to open! More than Newsletters. Email Marketing [...]