When you think of “email marketing”, I bet you think of the copious amounts of spam you received that never gets opened. It’s the reason you don’t enter competitions. Or maybe you even have a secondary email account to deal with it all!! Email is the one component [...]
“Dress for the job you want, not the job you have”. Whether you’re a fan of Picture Perfect or 30 Rock, you’d have to have lived under a rock not to have heard that quote somewhere. Your website provides your customers’ their first impressions of your business. What [...]
I'm South Australian - and proud. Why not join in and use the effective and strong Brand South Australia? There are some great brand-building reasons for highlighting your business' local focus. The SA Brand has been around for a few years now, and I'm noticing more frequent use [...]
The Shop Small campaign gained strong publicity through its innovative launch this a few years ago at the Bondi outdoor ocean swimming pool. It has now become a seemingly annual event - usually held in November in Australia. It's a terrific initiative for small businesses but is [...]
