About Sally Sims

Inspired by small business owners who are passionate about their business product, Sally is energised by her work with clients to increase their effectiveness, and improve the quality of work-life balance for the individuals involved. The ultimate reward is to see business increase margin and reduce wasted effort.

ServiceM8 9.0 – worth the wait

By |2020-10-23T17:37:06+10:30October 23rd, 2020|ServiceM8, Small business, Work-life balance|

ServiceM8 had us worried with the delay in their annual update (to be fair, they do have to wait for Apple to release the iOS update)... but, it is totally worth the wait! ServiceM8 9.0 Whilst last year focussed on wholesale upgrades to the GPS, this year improves a massive gamut of features, and every stakeholder involved benefits! Some of our favourites include: Easy Booking Confirmations. Social Media and Google Interactions and Reports. Widgets – Job List and Next Job – which includes a count down timer – on your Home Screen! Recurring Payments [...]

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digitalOHS – Simple, Effective OHS Systems

By |2020-10-23T15:02:04+10:30October 23rd, 2020|digitalOHS, ServiceM8, Small business, Uncategorized|

A digitalOHS system that simplifies a business owner’s day and ensures compliance – just in time… When Effective Hazard Management takes a seat next to Simplifi, there are instant sparks (good thing one of them has put the appropriate controls in place)! One business is about streamlined processes, uncovering the story behind the actions, and solving problems caused by and for customers. The other is a Marketing company, helping tradies to decrease administration and win more work. The brainchild: digitalOHS - Simple, Effective OHS Systems. There are many myths and negative connotations about OHS in the workplace. Legislation can [...]

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Creating an eNewsletter

By |2020-06-07T12:15:46+09:30March 24th, 2020|Uncategorized|

You’ve got information to provide and a story to tell, and some of people to send it to. What is next? As your local MailChimp partner, we would love to share the process we go through. We use MailChimp language, however the process is transferrable to every eNews builder out there. Step 1 - Confirm your Audience Who are you sending your communication to? “Segmented Lists”, or “the people on your list most likely to be interested in what you’re saying this time”, are far more likely to be successful than sending blanket emails to your entire list. [...]

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ServiceM8 8.0 Has Arrived Making the Most of IOS 13

By |2019-09-23T15:10:07+09:30September 19th, 2019|Marketing, Promotions, ServiceM8, Uncategorized, Work-life balance|

The 2019 update to ServiceM8 (or ServiceM8 8.0) has been released, and the team at Simplifi is super excited!! Each year ServiceM8 release a number of improvements and upgrades to make sure ServiceM8 remains top of the pops for usability and value for money features. Last year, their focus was on increasing the number of features to the platform, with the introduction of Asset Management and Knowledge, as well as major improvements to Online Bookings and Quote Options. So what does ServiceM8 8.0 Promise? 2019 has seen an overhaul of the GPS system used by the platform, as well [...]

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Conversations with your Clients Workshop

By |2019-03-26T17:02:15+10:30February 28th, 2019|Creative, Marketing, Small business|

"Conversations with your Clients" is an interactive workshop brought to you by Jackie Campbell of Breaking Business, and Sally Sims of Simplifi. You know your story. You know your clients. Bring your story to life using podcasts, blogs and social media. Actions speak louder than words. Build an action oriented plan of attack to tell your story across multiple platforms. Using common platforms and simple tools to maximise your exposure, in a coordinated way with minimal fuss. Monday, April 1 2019, 9am Bassendean Memorial Library Lunch and refreshments will be provided by Vintage Parlour. Free all day parking is [...]

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ServiceM8 – A Real Life Story – Emergency

By |2019-06-26T16:01:20+09:30May 25th, 2018|ServiceM8, Small business|

Imagine you've just received a call from a Real Estate Agent with an emergency. One of their tenants has just had a pipe burst. It's OK, no one was hurt! The place is flooding, though. Your plumbing business has been requested to go to the house, stop the water and assess the damage. The tenant has advised the leak was caused by old pipework. It's an Emergency! We need help! While you're on the phone, you check the location of your team and see that your team member, Billie, is finishing up a job 5 minutes away. You ask [...]

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2 Step Sales Trick for Small Businesses

By |2019-10-29T14:04:15+10:30March 3rd, 2018|Local Marketing, Marketing, Sales, Small business|

A common response I get when I tell people that I’m a sales person is “I could never do that. I don’t want people to think I’m pushy.” On one such occasion the person I was talking to, I have known for a few years now, and so I asked them “do I come across as a pushy person?” She laughed, and replied “well, no… you’re Sal… you’re just more confident than I am”. Sales is hard! Asking somebody to give you money is difficult, particularly if you’re selling something where there are - potentially cheaper - [...]

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Your business’ website is an ‘Asset’

By |2019-10-29T14:04:30+10:30February 5th, 2018|Creative, Design, Local Marketing, Marketing, Small business|

I was chatting with Dad a little while ago, and asked him why, after growing up on the farm, and spending so much time with him working hard with the animals and machinery, did I have such a limited knowledge of mechanics…. Dad started giggling… until he realised I was serious! “Oh! You’re serious?” he asked. “Ah…. you can’t learn much about diesel and oil when all you ever did was sit in the paddock and make daisy chains!!” Your website is usually the biggest asset in your business’ marketing toolkit. Like all the other assets that your business [...]

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ServiceM8 Tradies Pack

By |2020-03-11T18:31:05+10:30February 5th, 2018|Small business|

Are you a tradie who is great at your trade, but not so much on the admin stuff? Sick of everyone telling you your business needs a website? You’ve been ticking along ok, so you’re not really sure why you need it. You’re too busy with the bookwork and organising from the customers you have, let alone taking on more! What if there was something out there that can reduce your admin, link in with all of your existing processes and bring your business into the 21st century? Obviously, it’d have to be easy to use!! This package a [...]

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ServiceM8 – Calling all tradies

By |2019-06-26T16:01:30+09:30February 4th, 2018|Small business|

Want a package that can take enquiries from your website, turn them into jobs, help you schedule the jobs and even allow your team to take payments at your customers’ sites? Sounds like something that is only within the reach of big business? Something ridiculously complicated and costly? ServiceM8 is a Darwin based technology company that is made for Aussie Tradies. Yup! You read that right… and it’s pretty good for other service based businesses, too!! ServiceM8 is more than an app, it’s a meccano set of apps that come together in a seamless platform that can be tailored [...]

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Marketing Stocktake – A health check

By |2019-10-29T14:04:48+10:30February 4th, 2018|Local Marketing, Marketing, Small business|

Sales and marketing are an important part of business. Some even call it a “necessary evil”! Has your brand developed over time? Are you constantly adding new tools to your toolkit? Are all of your customer interactions working well together? Inconsistency in your brand or communication style can be detrimental to your overall effort. One analogy a past boss of mine used was a team tug of war. When everyone is doing their job, and working together, there is a great chance of success. But when one person is out of synch it’s much harder for the [...]

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Marketing Plans – Don’t just wing it

By |2019-10-29T14:04:57+10:30February 4th, 2018|Local Marketing, Marketing, Small business|

As Small Business owners, we know there are always 50,000 things pulling us in every direction, constantly. We know your focus is on the operational side of your business. You likely have a strategy and some plans in place that are helping you to guide you to where you want to be operationally. You may also put some effort into collecting money, because that’s pretty important, too! But what about your marketing? Afterall, no one started a business so they could do some marketing!! Except us, maybe!!! Don't wing it. We’re experts at strategy development and a [...]

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